With over 800 million members and growing, Facebook is the most popular social network in the world. It is not just for kids. Not at all. The demographics include people of all ages and interests.
You can use Facebook to send messages to clients, colleagues and prospects. You can send messages via private messages or live chats. Savvy internet marketers use Facebook to network with other people, to connect with them and ultimately to {build|create} and nurture relationships.
One of the often underappreciated benefits of Facebook marketing is the potential for building a stronger brand. Your profile page allows you to share as much information as you want. You can easily post logo and pictures to fortify brand awareness. And that doesn’t even touch the amazing opportunity to spread your core brand message far and wide by posting information to your page.
There is no upfront cost for having a Facebook page. The real cost is the time required to create and manage the page on an ongoing basis. When you combine the low cost of entry with the potential viral aspect of Facebook the number of people you could reach becomes {massive|enormous} in a heart beat.
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